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Visual Communication has had a tremendous potential in either aiding or, in some contexts, entirely substituting the traditional written means of carrying meaning. It stands behind one of the strongest concepts affecting businesses, organisations and consumers across the modern world - Visual Identity (Branding). My talk will be comprised of two sections. During the first one I shall present my background and previous work both as an artist and a designer (yes, there is a difference), but primarily as visual communicator. The second section will serve as an introduction to issues related to Visual Identity, its role in establishing successful relations between organisations (both commercial and non-profit) and the target audience, highlight the transformation of the Center's visibility through application of branding and outline future plans to further develop this area and aim for excellence through even greater synergy between content and form.
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